Social Media Marketing Trends 2016

Nowadays, almost every company actively uses social media platforms by posting daily or weekly updates.

Unfortunately, very few companies implement planned social marketing tactics and goals to meet their performance objectives. However, it is important to note that social media marketing shows positive results when part of a mainstream E-Business and E-Communications strategy.

When targeting an audience, it is fundamental to gain an insight into the differences in frequency and popularity of social networks. Furthermore, measuring consumers’ use and engagement can help define a more tailored and technical approach to social media.

To get an overview of the behaviour of marketers and users on social media platforms, Market Inspector has created the following infographic based on the latest trends in social media marketing.