Why You Should Optimise for a Mobile-First Website

The number of smartphone users has increased incredibly over the past few years and continues to do so every single day. It is said that the number of smartphones globally is going to reach 1 billion devices by 2020.

Everyday people spend almost two hours surfing on the Internet via mobile phones. Picture yourself! What is the first thing that you do when you wake up? Drink coffee? No. Most people first check their phones and then they are able to do everything else. So, it’s a necessity for your business to have a mobile-first website.

You have so many customers that are going to reach your website through smartphones. Do you want them to be unsatisfied with your services? I don’t think so. Globally, 52% of the web traffic stems from mobile phones. Hence, you can imagine that having a mobile-friendly website with responsive web design is an urgent need.

Actually, you have to realise that the main purpose of your business is to have satisfied customers. This is the secret to success. Therefore, having an easy-to-use website on smartphone devices is also a service that you have to offer to your customers in order to meet their needs. There are countless number of web design companies nowadays that can help you transform your website for very reasonable prices for website design. 

Besides that, it is valuable to understand the role of search engines for your website and how they can affect your business. For example, Google has announced that due to this increase of mobile use, is going to prioritise websites that are following the principles of mobile website design. Google is a company that wants to satisfy the users first and foremost, therefore a focus on user-friendliness is a must. Everybody wants to be higher in search engine rankings, have more traffic, higher conversion rates, and as a result, more sales and revenue. One easy way to achieve these goals is by having a website with a responsive design.

Furthermore, we are living in a social media era. We spend so many hours being on social media like Facebook, Twitter, and Instagram. Navigating on social media is one of the most common use of smartphones. So, social media could be the perfect channel to bring in traffic to your website and completing all the goals mentioned above.

Market Inspector has created an infographic illustrating the importance of having a mobile-friendly website to maximise your site’s success. Be sure to take a look to find out more.