2021 Best Technology Solutions and Design Trends

Web design has come a long way to gain the current look and excellence. Modern web design is a true mix of creativity and technology – two of the fastest growing industries in the world. Since there is rapid growth in the IT segment, it's no wonder that new web design trends are constantly emerging. So if you want to launch a creative project that will stand out from the crowd, then you should definitely adhere to web design trends in 2021.

Some of them have already passed the test of time, while others act as pioneers. However, there are plenty of options to choose from; you will hardly suffer from the shortage of design solutions in 2021.

There is a common belief that people consume with their eyes. The psychology of modern buyers is arranged in such a way that the most important thing for them is a minimalistic design and a user-friendly interface. You can make a very beautiful and complex design, add all kinds of functionality to your site; however, it will hardly work for you. A user will feel lost if there are too many graphic elements on a web page.

Beautiful photographs, correctly chosen colours, simplicity, and visual accents on the most important objects are your keys to quick sales. Well-thought-out web designs and creative content attract the attention of people with their simplicity and originality. If you lack inspiration and have no clue about how minimalistic designs can look, then Dribble will equip you with bold solutions and work samples.

There is a misconception that complex animation depends on hardware so much that it makes no sense to create it for mass-market products and consumers. In fact, it is not the case at all. It turns out that there are products that can surpass industry standards if there is just a bit of UI animation in them.

Animation in a product gives you a chance to tell a full-fledged sensual story that works many times more powerful than just text. Give it a try – use video editing software to produce content that engages your audience at max! And use Freemake, Convertio, or Movavi Video Converter to make a universal video format suitable for any site.

3D technology is not limited to gaming and entertainment applications only. It is slowly moving to conventional and social media platforms as well, thereby adding realism to the interfaces. On any site, 3D objects will look bright and original.

Creating a wow effect, 3D visuals significantly extend the time a visitor spends on your online resource, which positively affects your site’s ranking and traffic.

In pursuit of minimalism, all unnecessary and distracting elements are gradually disappearing from sites, leaving space for important details only. The latter noticeably grows in size. Maxi typography is a new trend that is actively manifesting itself in the Internet space. And you can clearly see that it is happening on Behance.

In addition to images, fonts used to create headings are also enlarged. They help make a really strong statement that people should, in no case, overlook. Some other web design principles associated with gigantomania are as follows:

You can use effects to highlight the key message, focus users’ attention on a particular fact, or encourage them to perform a target action.

The use of trending colours is one of the current graphic design trends. Therefore, if you do decide to use a colour palette in your graphic design, then choose trending colours. And while the famous Pantone encourages everyone to give preference to classic blue and all its possible variations, the team of the popular photo stock platforms conducted research and found out that Internet users preferred other, more saturated, colours, such as:

The main secret here is the correct combination of shades. So you should find a balance between all the colours you use in your designs.

Split-screen web design is the trend that keeps growing. Such a design approach can be good for several reasons, including mobile compatibility and user-friendliness. The essence of split-screen design is to give two contrasting elements equal consideration.

Thus, you encourage the user to make a choice and establish a distinct visual flow. Using split-screen software helps to play up with duality, have the primary information always visible, and ensure unified navigation.

In addition to trends that are changing the foundations of web design, one should not forget about technologies that are developing at a high speed and require a prompt application. Without innovation, you will hardly win a well-deserved interest from your target audience. So what are the key high-tech trends that are now gradually changing the design reality?

Chatbots are no longer considered useless programs that only annoy people. Innovations in the field of artificial intelligence have contributed to their improvement. Modern chatbot solutions can easily replace the work of the helpdesk, responding to popular requests from people. What is more important, chatbots are available around the clock, which further contributes to the engagement of users with the online project.

Another super trend that is rapidly gaining momentum is voice search. Thanks to the development of computer speech recognition technology, voice search has become very popular among users around the world. And, of course, the site needs it like a breath of fresh air. For web projects, voice input is a curiosity that is definitely worth taking a closer look at.

Many consider push notifications annoying and repulsive. However, they can be of great service – you just need to use them correctly to increase the interest of the Internet community. Employ push notifications for important announcements and share some useful information with your audience. In case push notifications are properly configured, they will not annoy users.

Design helps us to better understand the world and talk to people effectively. Whether you are a designer or just work with it, you should always be aware of the latest trends. One wrong step in styling your project, and you will make it look boring. Understanding the essence of changing styles and design trends helps to keep your work at a high level and engage your audience at max!